Why you should Invest in Online Marketing in Kenya

Invest in online marketing now or forever regret as you watch your competitors enjoy the fruits of online marketing. Online marketing in Kenya is not a fully exploited field. It is important that businesses realize this earlier and take advantage of the less competition there is at the moment.

The Kenyan culture dictates that once someone comes up with a strategy, we sit back and look. Once we see that it is working out for a few, everyone jumps in and we all want the fruits and we want them now. Remember the quail egg saga?

Quail eggs have been in existence all this while, but somehow, some farmers realized the benefits and monetized them. All Kenyans now wanted to be farmers and rear quail. There was no happy ending for most of the farmers.

Internet marketing is used worldwide and there are very many success stories across the world. There are different internet marketing strategies that are used to ensure that a business registers positive results online. The internet provides a level ground for all types of businesses to market their products and services. Small businesses get the best chance to compete with the big boys in their niche and many small businesses have succeeded online and having great returns just by using the best internet marketing strategies.

Now this:  This Is How I Keep My Customers Coming Back

The Best Online Marketing Strategies Used Today

There are different strategies that you can use to market your products and services online. However, the most basic thing that you must consider is a website. It is important that you have a website online that represents your brand. There are very many web design experts in Kenya that can help you to design your website, but it is important that you choose Kenyan web designers who are sure of what they are doing.

You basically need to get a great web design to represent your brand online. This will act like your office where potential customers will be frequenting with inquiries. The website must use the latest technology and be as interactive as possible to ensure better conversion rates of online visitors.


Below are some online marketing strategies that you need to know about:

Search Engine Optimization

Search Engine Optimization is popularly known as SEO. SEO is an online marketing strategy that has been used by very many people and there are countless success stories you can point out when it comes to SEO.

When you are looking for a product or service you usually use your favorite search engine. Well, guess what? So does everyone else. There are very many search engines available but the most popular one is Google and many people use it as a resource center for any kind of information.

Now this:  Things to know when you want to start a business.

The search engines have a system or algorithm that they use to rank different websites in search engine results. The algorithm of each search engine varies and therefore results vary as well. Other famous search engines include Bing and Yahoo search.

SEO then plays a major role in ensuring that your website comes up among the top results for various keywords users type in when searching for information, services or products online. Rarely do people even visit the second page on Google. It is normally assumed that the best content is always found on the first page of Google.

Investing in search engine optimization is one of the best decisions you can ever make. This is always a long term investment that will ensure that you generate quality leads for your business. We have a simple guide to what search engine optimization is and you can read it for valuable information that can help you in making your decision.

Content Marketing

This is providing good quality content and marketing this content on different platforms to reach out to potential clients. This will ensure that you are always the source of content in your niche. Any info that people online are searching for, you are always the source with the best content. This will also help you to build a list that will help market your products and services.

Now this:  5 ways to get agribusiness capital

Content marketing also plays a major role when it comes to search engine optimization. I’m sure that you have heard people saying that content is king. Well, never forget that as much as content is King, marketing is Queen. Your content will be of no value if you fail to market it. Content marketing is the new SEO.

Social Media Marketing

Social Media Marketing is commonly known as SMM and is the common form of online marketing that is known by many people. This is because a high percentage of people are on different social media networks.

But very many businesses and organizations have now started using social media networks as well. The popular social media platforms used by businesses, companies and organizations in Kenya include Facebook, Twitter, Google Plus and Pinterest.

Social Media can be used as a platform to interact with customers online. Inquiries and complaints can also be done through the social media platforms. Content marketing can also be done through these platforms as you have created a following already for your brand.

Read more here

TheFounder Magazine

Made Of Founders

TheFounder Magazine is an online business magazine that focuses on starting, running and growing a business in Kenya today

No Comments Yet

Leave a Reply

We are social
  • Are you a Founder and would like your story published?
  • Would you like to have a column here at TheFounder Magazine and become a contributor?
    Become a contributor
  • Now you can choose which type of stories you subscribe to