Top 10 Business Books to Get Ahead In 2018

Reading has been noted as one of the primary habits of ultra-successful people, with magnates like Warren Buffett reading hundreds of pages each day and Bill Gates consuming numerous books each year.

Scientific evidence also points to reading as a way to significantly improve in terms of health and wellness factors such as mental acuity, stress levels, sleep quality, empathy, and positivity. Over the past year I’ve made it a habit of continual reading. Whether it be books on this list who I’ve come to love and admire or new books that I’ve gotten a sneak peak, each one will help you grow.


Conceptualized by author Jørn Lyseggen, who also serves as CEO of media intelligence company Meltwater, Outside Insight shifts company leaders’ focuses away from historical internal data and toward external information.

When leaders do this, they will become able to benchmark against the competition; make more strategic, forward-thinking decisions; and stay one step ahead of competitors in 2018.



“Hug Your Haters” by Jay Baer is the first-ever customer service book for modern times, bringing to life the realities of customer expectations in the social media era.

Baer wants to help readers move on from legacy forms of customer service like telephone and email and move into 2018 armed with methods for delivering on customer expectations — all in the public’s view online. The book also covers how to embrace complaints, turn bad news into great news, and transform haters into ambassadors for a brand.

3. “Superconnector: Stop Networking and Start Building Business Relationships That Matter,” by Scott Gerber and Ryan Paugh.

“Superconnector” is the next stage in the evolution of networking, thanks to changes shaped by social media and the idea of social capital. The “superconnector” set of habits is where networkers should focus their energies, as superconnecting is about truly understanding the power that comes from building certain relationships, including how putting certain people together amplifies success and leads to innovative solutions.

This book aims to move you beyond bad networking habits and toward a “profit mindset” that involves taking a different approach to connecting with others — in business and in life.


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As part of the leadership team at BTS, a strategy firm that provides insights and intellect on the key behaviors that improve sales performance, the two authors use their experiences to build an alternative case for creating change. Their revolutionary selling methodology provides a new way to visualize and execute on major sales transformations.

These transformations happen by looking at the customers’ perspectives, including their buying patterns, and the perspectives of salespeople, identifying those moments that lead to success. Changing your sales processes in 2018 could result in a new growth dynamic that will help you exceed your new year’s targets.


As the Amazon best book of April 2017 and a No. 1 New York Times bestseller, this book is by the Facebook COO and best-selling author of “Lean In.”

This time, Sandberg has returned with Wharton School psychologist and friend Grant to discuss how she persevered after the sudden loss of her husband. This compelling book offers stories and tips on managing and overcoming tragedy and hardship, and it’s excellent inspiration for surmounting any type of life hurdle, with numerous lessons that are applicable no matter what adversity you face.

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Billionaire investor, venture capitalist, and bitcoin aficionado Tim Draper has written a book and decided to release each chapter for free on Medium, making it accessible to all.

In the chapters Draper has released, he shares his thoughts on freedom, investment decisions, and his philosophical approach to work and life as an early backer of Skype and Baidu. These chapters are filled with great stories that deliver life lessons you can carry with you and apply the rest of your life. Can’t wait to see what’s coming in the next few chapters.


Author Elise Mitchell returns with a new book that provides you with direction on how to become what she terms a “destination leader with a journey mindset.” To show you how to develop that mindset, she shares numerous lessons, stories, and interviews with successful leaders.

This is an excellent guide to speed how quickly you can achieve personal and professional goals and navigate through detours and barriers that show up on this journey. It’s inspirational and full of practical advice.

Not only will you feel good reading it, but you’ll also gain strategies for approaching the coming year.


You may already feel just how fast technology is speeding ahead and may be concerned about how it will affect your future. Rather than worry, pick up this book from serial entrepreneur, technology speaker, and futurist Nicklas Bergman.

He offers a framework to help you understand why technology is causing uncertainty, how to look past the ambiguity and see the opportunities, and how to track the megatrends that will continue to change business.

Being prepared for what’s to come with technology will help hone your business strategy in 2018. The book provides a step-by-step approach to analyzing emerging technologies, assessing business implications, and adapting to a new and uncertain environment, potentially putting you ahead of others in your industry.


9. “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing,” by Robert Glazer

If you think affiliate marketing is an old-school marketing strategy that no longer has merit, think again. Robert Glazer’s book on the subject draws on insights from all types of leaders and influencers in this field to illustrate why it is something you should consider adding in 2018 if it’s not already part of your marketing strategy. He also shares why performance partnerships should also be expanded and leveraged now and in the future. This is a must-read for anyone in the B2C industry who is struggling to grow revenue or who somehow thinks affiliate marketing is no longer relevant.


The new book by “web marketing guru” Marcus Sheridan, founder and president of The Sales Lion, “They Ask, You Answer,” was named the No. 1 marketing book to read in 2017 by Mashable. Launched in January 2017, the book has plenty of relevancy for 2018 and beyond.

The book relates the story of how Sheridan’s company, River Pools and Spas, used content marketing to rise from the brink of bankruptcy during the 2008 economic crisis. Sheridan’s success has turned him into a highly sought-after speaker and a trusted voice in digital marketing and sales. The book will help you get a complete picture on how to integrate marketing and sales for an effective content strategy.

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TheFounder Magazine is an online business magazine that focuses on starting, running and growing a business in Kenya today

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