Your customers can be your greatest marketers provided you focus on building customer relations. If you manage to impress them, they will help increase business profits by turning into your brand ambassadors.
Today, the customer is spoilt for choice. He has a number of choices to explore because almost every niche has a variety of businesses offering him exactly what he needs. What sets a business apart is its ability to provide customer satisfaction. Let’s take a look at a few simple steps to take in order achieve that:
Be a great listener
Humans want to be heard. They want to be understood. It is basic human nature and doesn’t stay restricted to close friends and family. Humans want businesses to understand their needs and deliver, too. Only when you listen to them will you be able to fulfill that desire. You could do this through extensive customer research. Conduct surveys, for example, and send them emails. Ask them what you could do to maximize satisfaction. Do the needful accordingly.
Give them surprises!
This one barely ever fails. We all love surprises. Your customers are no different. Every now and then, giving away freebies will not cost you anything. In fact, it will increase business profits because your customers will want to take advantage of the offers and buy more. Moreover, many have the reciprocity psychology due to which they will want to buy from you after receiving a surprise.
Take the next step and over-deliver
Offering a great product at a great price is just fine. That’s not over-delivering. Promising to deliver within 4 days and delivering the next day itself is over-delivering. Believe us, customers love this. They will come back for more and they will be more forgiving if/when there is a glitch from your end in a subsequent order.
Don’t miss an opportunity to thank them
You have technology at your disposal make running a business easier. It can help you not just with business growth management but also with customer satisfaction. Show your customers your appreciation through social media and email. Use an email tool such as Mailchimp if need be. It is inexpensive and easy to use.
When customers know you care, they will be loyal to you.
In order to stand out and build a loyal customer base, you need to show your customers that you really care about them. There are many businesses that offer the same products and services as you do. It is the customer service that makes the difference.
Originally posted 2015-08-06 10:14:58.