GOAL SETTING AND SUCCESS IN BUSINESS – By @Joe_TheDj JOEL OMULLO

Goal setting is very crucial and detrimental not only in life but also in business. It gives your business a sense of direction and should be directly in line with the vision of your business. When starting up as an entrepreneur there is that dream or outstanding perception of what you’d love to see your business grow into that is what one should tap into when it comes to goal setting that will guarantee business success. Vision for many different businesses is varied, could be to make something more available or just that hustle you have had with finding a product and you opt to provide it since it is an identified niche in the market.

Goal setting in business is directly linked with the day-to-day running of the business. This should be objective and paramount since daily prowess is what assures that much needed/desired achievement in mind for your business. Your business goals should be drawn directly and conveniently linked to the well laid out vision for your business. It is important in the same regard when setting out goals for the business for you regardless of what is going on in your life to stick to achieving those set-out goals.

Generally, objectives will either be financial or non-financial because there is hardly any business that goes around making money without having some kind of input or impact in the market or society. So it has to be clearly set out that this is your financial objective and this other one here is your non-financial objective. For example: The founderKenya seeks to help young people start business with an understanding that it begins with an idea-Non financial but in the process just like any other person in business it seeks to make money-Financial.

Parameters in the name of SMART have to be set that will enable you remain objective and on course because at the end of it all there is an end game which is achievement of the set goals. So the goals set have to be Specific, Measurable, Achievable, Realistic and lastly Time bound since there must be a limit to the period of time you want a certain goal achieved. Most importantly it is the vision that guarantees the success of the business and more so seeing your goals come to fruition. The business objectives borrow from the vision that is why it is crucial and it will interest you to know that this applies to any type of business be it Mama Mboga, roasting maize, since it all ties up to one thing and that is realizing your business vision.

“Don’t let any day happen anyway.” Have a business vision that will enable you set goals with SMART in mind later on helping you realize your vision.

The Founder It Begins with an idea.

Originally posted 2015-08-23 10:16:16.

TheFounder Magazine

Made Of Founders

TheFounder Magazine is an online business magazine that focuses on starting, running and growing a business in Kenya today

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