Meet Sandra Kavaya, a hardworking former student from Strathmore University who turned her baking hobby into a business.
1. What motivated and inspired you to start your own business?
My source of motivation was my dad. He always encouraged me never to rely on one source of income in life. Since cooking was my passion I decided to take classes and engage in baking both as a hobby and commercially.
2. Tell us about your business
I’m a baker. Strictly on order. I do not run a full time shop. My mode of marketing is through letting my work sell on its own. Also through my current customers whom I have won by word of mouth each time I meet new people I tell them about my business and request them to order when need arises. Most of my clients are my friends, classmates, colleagues and relatives.
3. What were the first few steps you took to get your business up and running
My first capital I was given by my dad who bought me an oven and some few baking tins. I started with very few equipment and I have been buying more each time I get profit. Till now I still buy Baking stuff here and there.
4. What has been the most effective way of publicizing your business and getting new clients
I publicize my business by posting my cake work on Facebook which has seen me win some clients from the online platform. I advertise through my Facebook profile. I do not have a page. My work also sells on its own through the people who taste my cakes in events. I also do word of mouth advertising.
5. What have been your biggest challenge with running your business so far?
My biggest challenge is running my business alongside my daily work. At times I have to work till late to meet my clients deadline. The challenge is striking a balance between work and my business.
6. How did you overcome these challenges
In order to meet clients timelines, I encourage them to place orders in advance. In the event I know I will not meet a given deadline, I usually refer my clients elsewhere to my colleagues in the industry to avoid disappointing them.
7. What do you love about running your business
I love the bit when my clients call in satisfied with my work. I also enjoy the joy of earning my own money and the pride of being my own boss. It also makes me feel I’m outgoing.
8. What advice would you give other entrepreneurs
I would tell them to keep working harder as there is nothing easy, sometimes you have to really sacrifice a lot to keep your business on toes. But if it is rewarding, then it is worth it.
9. How do you keep motivated through hard times
I am motivated by the fact that every cake work will win me one or two new customers. Because cakes are consumed in events which are attended by new people who end up curious on who did the cake….thus new orders trickle in…and mine is to do a satisfactory job so that my clients do not leave…
I also push for feed back so that I can know what to improve on and what am doing right.
10. Do you have a business philosophy which you live by
My philosophy is ”Self employment is a dream come true” I see my self quitting jobs and going the own boss life style…