Customer Service Snags – Every Business Should Know about

You own a business hence it is your need to make the effort to offer excellent customer service. You wish to raise the bar high when it comes to keeping clients pleased and satisfied. But are you aware that sometimes, unawares, aspects of customer service maybe inadequate or wrong altogether? Here are a few warning signs that will tell you when something may not be right.

More Customer Complaints and No Feedback

Customer response, reactions and feedback are of utmost importance to a business. It is normal for customers to complain when they are not happy. But if these complaints tend to be more than the compliments and praises, there is a need to be alarmed. If you are bold and make the effort to find the reasons for the complaints, it may turn out that it is something to do with the way you are providing customer service. No feedback also amounts to the same thing. Customers are simply not interested.

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When the customer forgets you

Your business brings you into contact with so many people, most of them are your customers. You transact with them, greet them, serve them and also converse with them to ensure that they are satisfied. If your service has been very good, you leave an impression on their mind and such customers will tend to remember you. If customers are not able to recall anything remarkable about your service its time to change your strategies and effort.

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Your Customer List gets shorter and shorter

You need to realign your customer service strategy if you notice that no new customers are opting for your products and services and even the existing customers also show signs or disinclination to make a repeat visit. This calls for change on a war footing . You must try, come what may, to attract new customers and also retain the old customers with every trick in the book. Attracting customers should be the motto you live and breathe by.

You have become complacent

So your business is running ideally according to your assessment. You feel there is no room for improvement. Complacency has set in and that does not bode too well for your business. You tend to take customers for granted . But the truth is that customer preferences keep changing with the times. What’s trending what’s not, its your duty to keep abreast. If a competitor offers the newest and the latest, where do you stand if you have not worked to innovate.

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Entrepreneurial Learning

Despite your efforts to render good customer service there may be loopholes which you have been overlooking and failing to address. Flaws which are pushing customers away. It would be good for your business to pay heed to customer behavior and save your business. Customer is king and hence deserves your due attention.


Published By KuzaBiashara

TheFounder Magazine

Made Of Founders

TheFounder Magazine is an online business magazine that focuses on starting, running and growing a business in Kenya today

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