Here is a look at one of the business trends that seem most likely to impact professionals of all stripes this year.
Social Media Selling:
Every business needs to get their message out there. Original content creation is poised to overtake content curation. With LinkedIn, Facebook, Twitter, Instagram and other social platforms making major moves to enable social selling with original brand content, businesses will have to deepen and expand their messages in order influence the masses.
Here is a survey’s findings that one social selling company recently assembled on activity in the sector:
• 79% of salespeople who use social media outsell those who don’t.
• 53% of buyers said they listen to peer recommendations before they make a purchase.
• 65% of buyers feel the vendor’s content had an impact on their final purchase decision.
These trends will continue to grow. Thought leadership content from blog posts to videos that create a sense of authenticity and excitement among consumers will only become more crucial. Businesses with the most compelling, original voices will rise above the noise.
“If there is one thing that came with a purpose to save businesses is social media and when you look at all the businesses starting from multi-nationals that are using social media platforms believe you me sales are growing by the day,” said Nicole Shiundu the Director of Trans-Kenya Investments,
It can take a while to get that right and as users’ activities continue to shift and evolve on social platforms, it also takes patient experimentation. That’s all the more reason for businesses to double down sooner on social media-driven relationships with their customers.
By Oruta Brian