Meet Josphat who makes sugarcane juice, the difference between ordinary and extraordinary is that little extra

By Brian Njanjo

A hot day walking lazily headed to our shopping carter to grab a glass of juice then I overhear two students talking of a sugar juice which was being vended. It interests me and I head for the shop to grab one and have a taste of it.

I meet one Josphat Muturi the vender he was busy running cane through a machine which squeezes the juice out of the cane. I request for a glass of the juice and as I sip it I converse with him.

Having graduated and looking for work he feels advises from his parents to boring employed unpleasant music for his years. He wants to be self-employed, create job opportunities and also empower his peers. He wants to prove wrong the notion that “that I must be employed”

He confides in me that he had tried several business all in vain until he visited one of his friend’s house who owned a sugarcane juicer and thought of making sugarcane juice for commercial purpose. He knows that it wouldn’t be an opportunity until he acts on it.

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As we were talking students continued to flocking I observed the juice he had prepared wasn’t enough he had to make more to satisfy all customers. I asked him of his future plans because of the large number of customers he told me he was in the process of launching a pure vegetarian restaurant that would future a juice parlor , a grocery and a food restaurant.

Apart from sugarcane juice he sells other juices like mango juice and passion juice and brown chapatis. I observed the clients were mostly students. I asked his main challenge in this work and he told me it was lack of proper storage equipment like a fridge and the fact that the space he operated was a temporary place. He also found it difficult to get more customers since most of his publicity he did it through word of mouth.

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Being a strong Christian he tells me that his motivation comes from the fact that motivation comes from the fact that it is a service to God and he is a servant and friend to man.

I ask him of what he would advise others and say that we can be a solution to Kenya’s unemployment problem all we need are ideas, innovation and institute and money will come as bonus.

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Email momiyi6@gmail.com

TheFounder Magazine

Made Of Founders

TheFounder Magazine is an online business magazine that focuses on starting, running and growing a business in Kenya today

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  1. This is such a great article! We’d love to know more! We’ve tried to email the author but the address is invalid. Can anyone help? Thanks so much

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